I build practical websites and digital strategies for real people.
I grew up in a working-class, blue-collar family where showing up, learning a trade, and helping your neighbors was the plan.That mindset still shapes my work. You can expect reliable process, honest communication, and solutions that move a business forward.
From Myspace to Modern WordPress
I started my web dev career by hacking custom HTML/CSS/JS profile layouts when social pages were still hand-coded. Working with local artists, DJs, musicians, and bands, I found a passion for helping creators and entrepenuers who need help getting thier ideas onto the web. That drive turned into formal college training and a career building sites, stores, and content systems that help small teams punch above their weight.
While I have experience with many content management systems, coding languages, and tech stacks, these days I mostly focus on WordPress, WooCommerce, and the glue that holds a great site together: content, performance, and a clean handoff so the business can run day to day without a developer on speed dial.
How I Work
- Clear scope, steady pace. We agree on outcomes and a timeline, then deliver in calm, predictable steps.
- Built for the long haul. Performance, security, and maintainability come first.
- Content and UX matter. Navigation, copy, and structure are designed to help people get what they came for.
- Owner-friendly systems. You'll know how to publish, update, and grow without reinventing the site.
- Transparent process. No mystery code or hostage handoffs, just work you can keep using.
What I Do
- WordPress & WooCommerce sites that are fast, secure, and easy to manage
- Custom themes, structured content, and editor-friendly page building
- Performance tuning, accessibility, and SEO fundamentals
- Integrations: payments, CRM, email, and analytics
- Deployment workflows, backups, and safe updates
Teaching, Training, and Community
Good work should be shareable. I teach site owners how to manage their content, mentor newer developers when I can, and document processes so teams aren't left guessing. If we work together, you'll walk away with a system you understand.
A Good Fit If You Need
- A professional WordPress site with clear structure and content control
- WooCommerce configured for real-world selling, not just a demo
- SEO foundations: metadata, schema, performance, internal linking
- Realistic timelines, consistent delivery, and practical maintenance
Beyond the Laptop
I'm a Brazilian Jiu-Jitsu black belt, a lifelong skateboarder, and a maker who still enjoys creating hands-on craftwork. Training keeps me disciplined and humble; art keeps me curious. Most importantly, I'm a dad, so I build schedules and systems that respect real life.
Based in Austin, Texas, serving clients across the U.S. and beyond.
If you're a small business, nonprofit, or growing team that values straight talk and steady progress, we'll get along just fine.
